There are a lot of ways to build a campaign. None of them are simply right or wrong. It's a creative process -- like writing the opening chapter of a novel -- and everyone has a different method. Here is one I commonly use.
I'm a big believer in organic growth. What we create together will almost always be more personal, more meaningful than me writing a gigantic tome of history and forcing it down the players throats.
I start with a map. Whether the game takes place in a city, a sector, a county or a continent -- draw it. Give a few names, as evocative as you can. Don't simply write 'Vandaria' on your map, write 'The Lost Theocracy of Vandaria'. This nation is lost? From who? It's a theocracy? What do they worship? Are their rulers noble priest-kings or are they corrupt? Great questions. Answer them together.
Write an opening session -- something full of fire and foment. Make it as exciting and engaging as you can. Things go horribly wrong. Our heroes live happily in a town -- burn it down. The land is peaceful -- start a war. All is right with the Galactic Republic -- until the Invaders came! The princess loves the paladin -- kidnap her.
Throw around a lot of loose ends -- what do these invaders want? Why did they burn our town? Where have they taken the princess? You can even come up with answers to them if you want. But a better solution is to talk to the players after every session. What do YOU think is happening? Listen to their answers. Pick the best one or even better take the best two and mash them together.
Make careful notes to allow for campaign continuity. Even better, give a PC a few bonus XP for keeping a copious journal and emailing it to you after every session.
Remember, even as a GM, you are playing a game and thus (hopefully) having fun. If you ever find yourself not having fun while prepping for a game ... stop doing that. Skip to the fun stuff. Focus on the fun.
Hopefully, this method will create a campaign that is both uniquely yours and endless fun. And really, isn't that why we got into this hobby in the first place?
Gary








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