General questions:
Is this going to be starting at 1st level?
How long do you want the campaign to last? A year? Until 4th edition arrives?
All right, so we have a classic D&D world where everything goes. I would assume there is a good mix of races and classes available, some really big cities as well as rural areas. How about narrowing the field by looking at who the ultimate evil force of badness is?
We know there is a Dragon involved. Has it been too long since he's had adventurer snacks so he's bored and plotting evilness instead of counting coins? Or is he just a mere minion? Or is he a distraction from the plot?
Is the primary villian a lich like you mentioned? Dracolich? Mummy? Beholder? Demigod? Drow queen? Or the King of a neighboring country that is seeking domination in more traditional means?
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