A lot depends on whether I'm part of a group or not. We'll go with the not part of a group option. I post a teaser about the game, including info about the type of game, story driven, PC driven, hack and slash, etc. Then I also post something about the number of players I'm looking for, time and location of game and frequency. The type of game also gives people an idea of the type of player I'm looking for.
Then I post that information in as many places as I can with regards to the geographic location as to where I'm playing. That includes, online forums and gaming/comic/hobby stores. Then I wait till I get responses and start the game. Course, you always want to make sure you visit any place where you post the game, as if you're not keeping people aware that you're looking, they might think it's an old post and not respond.
Once I've got a full group of players, I post something else letting people know I've got a full group.
If I'm already part of a group, starting a new game is easy, that is unless the other members of the group I'm part of don't want to play the kind of game I want to run. My latest campaign was designed particularly because of the play style of our group. There are other games I'd like to run, but won't because they don't fit the play style of the group, but that's ok, because I don't have to run those games, cuz I'm having fun running my current game.







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that's why I am a melee fan
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